Article by Nitin, who is a blogger and owner of Offshore Ally.
Whether you have a personal, business or sales-oriented website, one of the most important things that you need to work on is generating traffic to your site. There is absolutely no sense in establishing a website from the ground up if you don’t have plans to get visitors to it.
Search engine optimization is one of the most sought after traffic-building technique. When you perform link building tactics, for example, the number of visitors browsing through your site will increase. Link building in particular will help boost high-quality traffic which comes to your site. Once the link building techniques are employed, the popularity of your site will increase; the quality of incoming links to your site will also improve; your site will obtain a wider search engine exposure; and the methods will help get your website indexed by the search engines.
With all these benefits and more, there is absolutely no reason why you should say no to the prospect of building links once you already have a website.
5 Lesser-Known Techniques for Link Building That You Can Easily Outsource
There are popular link building techniques that almost everybody does and there are lesser-known, yet equally effective link building techniques that not every website owner is aware of. To give you an idea, here are the top five not-so-popular techniques which you can apply to your site if you wish to boost traffic through link building:
1. Convert your blog posts to podcasts:
Thanks to the popularity of audio books and portable media player devices, the way that people obtain information has evolved from simply listening to informational tapes to downloading podcasts. If you have a blog, you can convert them into podcasts. The next task is to ask your assistant to submit your podcast to different podcast directories. This way, people will literally hear what you have to say about the product or service that you are offering.
2. Convert your blog posts into video presentations:
Another lesser-known technique for link building is to convert your blog posts into video presentations. Prior to video conversion, you can convert the blog posts into a PowerPoint presentation.
When creating slides, keep in mind that people do not like to read long texts on videos – although they will scan through headlines and summaries.
Once you have your presentations and videos ready, ask your virtual assistant to do the video submission for you to various video directories. You can also use services like Tube Mogul for same purpose.
3. Host badges and banners for your affiliates:
If you’re a sales-oriented site and you have affiliates, they will use banners and badges after which you will be provided with an image-based link. Host the images in your server – this way they will be linking to your site every time they use the image. This is a great way to boost traffic to your site through link building.
4. Ask your virtual assistant to look for blogs that have ‘top commentator’ feature or Comment luv enabled. Once you have the list then you can go and post your comments there:
You can also look for blogs which have the recent comments feature enabled.
5. Submitting e-books to online directories:
The first link building technique that you can do is to write an e-book or a report which contains links to specific web pages on your site. If you are running a sales-oriented website, you can write about a particular topic which relates to the type of product or service that you are offering. Or, you can talk about your product or service in its entirety.
Afterwards, you can make the e-book available for free download. Ask your virtual assistant to go and submit it to e-book directories then sit back and watch while traffic to your site is given a boost.
As you can see, there are plenty of lesser-known yet equally effective link building techniques that you can use and easily outsource. If you want to generate more traffic to your site, simply master one or all of these techniques and your site will be popular in no time at all.