SEO copywriting is placing the right keywords in just the right amounts, places and densities for the best search engine rankings. In website content, the frequency and location of keywords is absolutely essential because all search engines operate by keying in on the different word patterns that people are looking for so they can find content that’s relevant. When you know how to utilize SEO copywriting, you should be rewarded with compelling and engaging content that continually generates revenue for your brand.
Use the Inverted Pyramid
When you want to utilize SEO copywriting you should focus your writing with an inverted pyramid format. Using an upside down triangle as your guide, this means that you should be writing your most important information at the top of the page, usually including your keywords. The tip of the triangle is used for details that are far less important. This method is important to follow because it not only presents a clear picture to the reader, but it aims to grab their attention right away so they have a better chance of reading all of the content.
Work With Keywords
Always do your research and know what your keywords are before you even begin to write your content. When you know what the keywords are from the beginning, you won’t have to worry about going back to your text and adding them in later, which can affect the readability of the content. Most experts will say that search engines utilize the first 200 words of a page the most, so if you can generate your keywords early on, it will be all the better. It’s even better if your keywords are implemented into your headlines.
Write with Short Sentences and Lots of Content
When you’re writing for the Internet, you want to remember to keep your sentences short, but still include a lot of information. There is no exact number of words you should stick to for every page of content, but in general it’s a good idea to stick between 250 and 500 words for each page. Within that text you should always try to include one to four targeted search terms. While one to four keywords is ideal, make sure that you’re not jeopardizing the value of your content by making it sound unnatural or awkward. You should also do your best to write short paragraphs and implement bold or italicized text and use bullet points.
Update Your Content
Internet content should always be fresh and up-to-date so after you’ve finished one page it’s always a good idea to regularly update the content. If your readers see that you are promoting your site and continually offering them new information, it will keep them happy and make them want to come back. Routine updates will also lead to higher search engine rankings.