Analysis of a website on regular intervals is important to ascertain the viability of the SEO tools being utilized to promote the website. Webmasters need to find which areas are strong and working well and which areas need some extra help. Website analysis is important to website auditing with specific attention being given to utility, layout and prominence. It is also important to identify areas that need development and website analysis in this regard provides suggestions and precise directions.
Here are some SEO analysis tools that can be put to use to analyze the websites:
XML Sitemap Validator
This tool checks the XML sitemaps for any broken links. This is an important check to validate that no broken links are there in the XML sitemap, the result of which is that the search engines lose trust in such websites. All website URLs must return a status 200 header response and not any 404s, 500s or redirect errors.
As the name suggests, the tool analyses and grades a website. It then presents a detailed report of the analysis along with the suggested changes. The grader makes the webmaster know where his website stands and the suggestions show the areas that need improvement.
Web Page Speed Test
This tool compares the speed of a website with that of the competitors and shows the results as a video output with the sites running side by side. Although SEO analysts might not give as much importance to speed but for the users, speed of a website is very crucial. An eCommerce website should load quickly so that all transactions are completed quickly.
An effective SEO analysis tool, Google Analytics tracks the metrics of the website and points out the weak areas. It depicts the results in reports and graphs which enables webmasters to give attention to weaker areas.
SEO Toolkit for IIS
A great tool that points out what the SEO toolkit does not do. It crawls into large websites and collects data from these websites. This data can be related to META data, header response codes and the structures of the URL giving an insight into the technical SEO issues.
A tool similar to Google Analytics, Real Tracker pursues web pages and presents reports pointing out the areas that need attention. The tool is easy to insert to a page and results are even easier to browse. Upgraded version can be taken for additional features.
SEO Tools from SEOmoz
SEO companies are increasingly using Trifecta, a SEO tool from SEOmoz. It analyzes a page, domain or blog on various aspects and return results in the form of a grade. This makes the SEO tasks like keyword evaluation, monitoring of user-friendly issues, on-page scrutinization and ranking easier.
Built With tool is used to know the information about the built-up of a website. This information can be related to the framework on which it is built, the CMS being used, the analytics package being used and other such issues. The tool is important as it provides an insight into the website, which is important when there is a technical SEO problem due to platform or software being used. With this tool, such problems can be easily located and sorted out.
Full Page Text
This tool comes to us from Pingdom and analyzes several aspects of a page including the time that the page takes to load, the RSS, CSS, redirects, objects and other similar things. It examines the components of a website, its performance and provides tips for improvement.
Web Page Analyzer
This is a tool that provides information related to the webpage similar to the Full Page Text tool. However, the Web Page Analyzer is useful in the sense that it provides analysis and recommendations along with the qualities of the page and its grade as compared to other websites.
Spy on Web
According to its name, the tool keeps an eye on the web doing a reverse IP lookup. It enables the webmasters to check for sites that are using the same Google Webmaster Tools, Google Analytics and Google Adsense accounts.
You may also like to check out some books if you are Beginner in SEO. You can automate few tasks by using correct SEO Software which is pretty hard to find these days. There are many services that promises to provide
Author Bio: Charles Henry works for HomeHost.com.br one of the top web hosting companies in South America.