But there is no free lunch. Google keeps a track of whatever you search, see, send etc to provide more relevant ads. This post is not going to explain you the new privacy policies because Google itself has designed a elegant page to explain them. I shall explain you as why you need to know about the policies.
Google search doesn’t work the same way for everyone. The search displayed varies depending upon various factors like your location, personal information, previous searches etc. Similarly Google search results differ the your account logged in and logged out. Youtube shows personalized recommendation based on what you have seen before. Google language preference as are saved form your browser cache.
Gmail shows relevant ads based on the content of the mail you sent/received. Google maps uses your current location show accurate distances on maps. So it is important to know what kind of information is used by Google and why is it done so.
Is there any option to prevent my data being used? Yes Google provides few options to opt out their services
- Google Dashboard reveals the information tied to various Google services
- Google allows to opt out of relevant ads display
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